Born from their meeting in 2016, Mamiche is a real "neighbourhood" bakery founded by Cécile Khayat and Victoria Effantin. When the two co-founders met, Victoria was a marketing project manager at Lov Organic and Cécile was in charge of the development at Marlette. However, they both had the desire to launch their own bakery, based on the observation that the bakery-pastry industry was struggling to reinvent itself.
Their concept? Reinvent the traditional bakery model, by bringing in fresh, 100% home-made products: from baguettes to sandwiches.
The choice to open their bakery in the 10th arrondissement is not insignificant: the dynamism and diversity of the neighborhood provided them with what they always wanted. An open, warm and friendly place to connect with their customers.
Fun fact: Virgil Abloh, Artistic Director of Louis Vuitton’s Menswear, shared and on its Instagram profile one of their posts. The number of followers increased drastically for 3 weeks after that, although the two co-founders have never meet him.